Built Fast.
Played Hard.
Loved Loud.

The problem space

The problem space

By mid-2024, Telegram play-to-earn games were flooding the ecosystem. Most were hard to understand, visually noisy, or felt unreliable. Users were curious about earning tokens, but they dropped off fast if the product felt confusing or sketchy.

The ask sounded simple:
build a play-to-airdrop game on Telegram.

We had to ensure trust, clarity, and retention, all inside a chat app.

Constraints we designed around

Constraints we designed around

We had to move fast while keeping in mind the following

• Everything lived inside Telegram
• Only 65% of the screen can be used
• Attention spans were short
• Onboarding had to be near-zero
• Crypto concepts needed to stay optional
• The game had to feel rewarding in short sessions
• Two weeks total before launch

These limits shaped every design decision.

The core loop

The core loop

The loop was deliberately tight:

App flow

We designed the app flow as a reward-forward system, where progress, coins, and motion continuously reinforced engagement.

Visual language

The UI avoided the usual crypto clutter.

• Large numbers
• Clear hierarchy
• Minimal text
• Light meme tone, not chaotic

Readability came first. Personality followed.

Loot boxes and multipliers

Every 500 points unlocked a loot box. Inside were shoes that multiplied passive income.

This added strategy without complexity. Players didn't need to understand token economics to feel smart.

Referrals

Referrals were built into the system without being aggressive.

• Coins for every invite
• Token bonuses at milestones

This turned players into distributors without paid acquisition.

Information architecture

Inside Telegram, space is limited, so priority mattered.

Everything else stayed one tap away. Every player started with a loot box, so there was always a clear next action. Instead of empty states, the UI focused on momentum and clarity, keeping feedback direct and human.