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    <title>Sunny Joshi — Blog</title>
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    <description>Writing by Sunny Joshi on design, craft and the work.</description>
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    <lastBuildDate>Tue, 28 Jul 2026 11:29:52 GMT</lastBuildDate>
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      <title>Arm the Believer Inside</title>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>In a big organisation you rarely win the room yourself. You find the believer inside it, and arm them to win it for you.</description>
      <category>systems design</category>
      <category>information design</category>
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      <title>Don't Hide the Constraint. Make It the Idea.</title>
      <link>https://sunnyjoshi.com/blog/dont-hide-the-constraint/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>The limits I was handed on four projects weren't obstacles to hide. Each one turned out to be the concept, once I stopped apologising for it.</description>
      <category>systems design</category>
      <category>interaction design</category>
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      <title>Finalised Isn't Final</title>
      <link>https://sunnyjoshi.com/blog/finalised-isnt-final/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>We signed off a Diwali design for TUMI. Then a VP pulled it back. A quiet lesson about where design decisions really get made.</description>
      <category>systems design</category>
      <category>information design</category>
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      <title>Give Them the Win First</title>
      <link>https://sunnyjoshi.com/blog/give-them-the-win-first/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>PepeJump handed every new player a reward before they'd done a thing. A note on why a number going up is the most reliable delight in UX.</description>
      <category>interaction design</category>
      <category>usability</category>
    </item>
    <item>
      <title>Google Pay Taught a Country a Gesture. I Borrowed It.</title>
      <link>https://sunnyjoshi.com/blog/google-pay-taught-a-country-a-gesture/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>The best way to teach a new action is not to teach it. Borrow one people already know in their fingers, and point it somewhere new.</description>
      <category>interaction design</category>
      <category>human factors</category>
    </item>
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      <title>My Friend's Guruji Said No. I Shipped Anyway.</title>
      <link>https://sunnyjoshi.com/blog/my-friends-guruji-said-no/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>I turned a MacBook into a harmonium with an AI's help. The master's ear said no. Mine couldn't tell the difference. So I shipped it anyway.</description>
      <category>human factors</category>
      <category>interaction design</category>
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      <title>The Game Was a Disguise</title>
      <link>https://sunnyjoshi.com/blog/the-game-was-a-disguise/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>A protest campaign for Afghanistan's banned women cricketers, and the lesson that design's first job is to protect the people in it.</description>
      <category>human factors</category>
      <category>systems design</category>
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    <item>
      <title>The Graveyard Won</title>
      <link>https://sunnyjoshi.com/blog/the-graveyard-won/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>The idea I threw away became the whole system. A story about showing your rejected work, and why clients love the reject you buried.</description>
      <category>information design</category>
      <category>interaction design</category>
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      <title>Trust Is Built With Copy, Not Code</title>
      <link>https://sunnyjoshi.com/blog/trust-is-built-with-copy-not-code/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>In a scary crypto app, what made people feel safe wasn't the technology. It was plain words and small honest moments.</description>
      <category>interaction design</category>
      <category>human factors</category>
    </item>
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      <title>We Made Them Better Traders. They Still Lost.</title>
      <link>https://sunnyjoshi.com/blog/we-made-them-better-traders-they-still-lost/</link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 +0530</pubDate>
      <description>I designed a crypto app that made trading simple, fun, and better. People still lost money — because the real game was never about skill.</description>
      <category>human factors</category>
      <category>systems design</category>
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    <item>
      <title>The Day Your Interface Disappears</title>
      <link>https://sunnyjoshi.com/blog/the-day-your-interface-disappears/</link>
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      <pubDate>Mon, 27 Jul 2026 00:00:00 +0530</pubDate>
      <description>Ten principles for making software feel less like an interface and more like instinct.</description>
      <category>usability</category>
      <category>interaction design</category>
      <category>information design</category>
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      <title>The Wrong Line at the End of the War</title>
      <link>https://sunnyjoshi.com/blog/the-wrong-line-at-the-end-of-the-war/</link>
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      <pubDate>Sun, 26 Jul 2026 00:00:00 +0530</pubDate>
      <description>How one misplaced signature on Japan’s surrender document exposed the hidden choreography inside every form.</description>
      <category>usability</category>
      <category>error prevention</category>
      <category>systems design</category>
    </item>
    <item>
      <title>The Ballot That Made a Vote Point Sideways</title>
      <link>https://sunnyjoshi.com/blog/the-ballot-that-made-a-vote-point-sideways/</link>
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      <pubDate>Sat, 25 Jul 2026 00:00:00 +0530</pubDate>
      <description>What the butterfly ballot teaches us about alignment, error costs and the danger of interfaces that cannot confirm intent.</description>
      <category>usability</category>
      <category>interaction design</category>
      <category>error prevention</category>
    </item>
    <item>
      <title>How Do You Design a Democracy for 173 Million People?</title>
      <link>https://sunnyjoshi.com/blog/how-do-you-design-a-democracy-for-173-million-people/</link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 +0530</pubDate>
      <description>India’s first general election was not only a political achievement. It was a vast exercise in inclusive system design.</description>
      <category>systems design</category>
      <category>information design</category>
      <category>interaction design</category>
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    <item>
      <title>The $125 Million Unit Label</title>
      <link>https://sunnyjoshi.com/blog/the-125-million-unit-label/</link>
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      <pubDate>Thu, 23 Jul 2026 00:00:00 +0530</pubDate>
      <description>The Mars Climate Orbiter was lost at the boundary between two teams—and that boundary is where many systems actually fail.</description>
      <category>systems design</category>
      <category>error prevention</category>
      <category>human factors</category>
    </item>
    <item>
      <title>The Map That Lied So London Could Make Sense</title>
      <link>https://sunnyjoshi.com/blog/the-map-that-lied-so-london-could-make-sense/</link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 +0530</pubDate>
      <description>Harry Beck’s Underground map abandoned geographical accuracy and became more truthful about the journey people were actually making.</description>
      <category>information design</category>
      <category>wayfinding</category>
      <category>usability</category>
    </item>
    <item>
      <title>When Every Alarm Is Urgent, None Is</title>
      <link>https://sunnyjoshi.com/blog/when-every-alarm-is-urgent-none-is/</link>
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      <pubDate>Tue, 21 Jul 2026 00:00:00 +0530</pubDate>
      <description>Three Mile Island showed that displaying information is not the same as helping somebody understand a crisis.</description>
      <category>information design</category>
      <category>human factors</category>
      <category>usability</category>
    </item>
    <item>
      <title>The Word “Takeoff” Had Two Meanings</title>
      <link>https://sunnyjoshi.com/blog/the-word-takeoff-had-two-meanings/</link>
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      <pubDate>Mon, 20 Jul 2026 00:00:00 +0530</pubDate>
      <description>The Tenerife airport disaster shows why critical systems cannot rely on language that merely sounds understood.</description>
      <category>human factors</category>
      <category>error prevention</category>
      <category>systems design</category>
    </item>
    <item>
      <title>The Door That Blames You</title>
      <link>https://sunnyjoshi.com/blog/the-door-that-blames-you/</link>
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      <pubDate>Sun, 19 Jul 2026 00:00:00 +0530</pubDate>
      <description>Norman doors reveal why repeated human error is often an object communicating badly.</description>
      <category>usability</category>
      <category>interaction design</category>
      <category>human factors</category>
    </item>
    <item>
      <title>Designing for Someone Moving at 70 mph</title>
      <link>https://sunnyjoshi.com/blog/designing-for-someone-moving-at-70-mph/</link>
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      <pubDate>Sat, 18 Jul 2026 00:00:00 +0530</pubDate>
      <description>Britain’s road signs show what happens when typography, language and environment are treated as one system.</description>
      <category>information design</category>
      <category>wayfinding</category>
      <category>systems design</category>
    </item>
    <item>
      <title>A City Compressed Into Four Characters</title>
      <link>https://sunnyjoshi.com/blog/a-city-compressed-into-four-characters/</link>
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      <pubDate>Fri, 17 Jul 2026 00:00:00 +0530</pubDate>
      <description>The I ❤️ NY identity shows how a tourism campaign became a sentence people could complete with their own feelings.</description>
      <category>information design</category>
      <category>wayfinding</category>
      <category>interaction design</category>
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